1. Name and contact details of the controller
This privacy policy applies to data processing by:
Responsible:
transfermedia production services GmbH,
Peter Effenberg
Stahnsdorfer Str. 107, 14482 Potsdam, Deutschland
Email: info(at)transfermedia.de
Phone: +49 (0)331 – 721 21 70
Fax: +49 (0)331 – 721 21 77
2. Collection and storage of personal data as well as the nature and purpose of their use
a) When visiting the website
When you visit our website, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information will be collected without your intervention and stored until automated deletion:
IP address of the requesting computer,
• date and time of access,
• name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• the browser used and, if applicable, the operating system of your computer and the name of your access provider.
The data mentioned are processed by us for the following purposes:
• ensuring a smooth connection of the website,
• ensuring comfortable use of our website,
• Evaluation of system security and stability as well
• for further administrative purposes.
The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest follows from the data collection purposes listed above. In no case we use the collected data for the purpose of drawing conclusions about you.
3. Disclosure of data
A transfer of your personal data to third parties for purposes other than those listed below does not take place.
We only share your personal information with third parties if:
You your according to Art. 6 para. 1 p. 1 lit. a DSGVO have given express consent to this
the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO is required to assert, exercise or defend legal claims and there is no reason to assume
that you have a predominantly legitimate interest in not disclosing your data,
in the event that disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c DSGVO is a legal obligation, as well
this is legally permissible and according to Art. 6 para. 1 sentence 1 lit. B DSGVO is required for the settlement of contractual relationships with you.
4. Cookies
We use cookies on our site. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, do not contain viruses, Trojans or other malicious software.
In the cookie information is stored, each resulting in connection with the specific terminal used. However, this does not mean that we are immediately aware of your identity.
On the one hand, the use of cookies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after leaving our page.
In addition, to improve usability, we also use temporary cookies that are stored on your device for a specified period of time. If you visit our site again to take advantage of our services, it will automatically recognize that you have already been with us and what inputs and settings you have made, so you do not have to re-enter them.
On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer (see Section 5). These cookies allow us to automatically recognize when you visit our site again that you have already been with us. These cookies are automatically deleted after a defined time.
The data processed by cookies are for the purposes mentioned in order to safeguard our legitimate interests as well as third parties according to Art. 6 para. 1 sentence 1 lit. f DSGVO required.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or always a hint appears before a new cookie is created. However, disabling cookies completely may mean that you can not use all features of our website.
5. Analysis -Tools
a) Tracking Tools
The tracking measures listed below and used by us are carried out on the basis of Art. 6 (1) p. 1 lit. f DSGVO. With the tracking measures used, we want to ensure a needs-based design and continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.
b) Google Analytics
For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymized usage profiles are created and cookies (see under section 4) are used. The information generated by the cookie about your use of this website such as
- Browser type/version,
- operating system used,
- Referrer URL (the previously visited page),
- host name of the accessing computer (IP address),
- time of the server request,
are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these web pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that an assignment is not possible (IP masking).
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie will be set, which prevents the future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
Further information on data protection in connection with Google Analytics can be found, for example, in the Google Analytics help (https://support.google.com/analytics/answer/6004245?hl=de).
c) Google Adwords Conversion Tracking
In order to statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you, we also use Google Conversion Tracking. In this process, Google Adwords sets a cookie (see section 4) on your computer if you have accessed our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
Each Adwords customer receives a different cookie. Cookies can therefore not be tracked across Adwords customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking. The Adwords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this – for example, via a browser setting that generally disables the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the “www.googleadservices.com” domain. Google’s privacy policy on conversion tracking can be found here (https://services.google.com/sitestats/de.html).
d) Google Maps
We use Google Maps to display maps. Google Maps is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The integration requires that Google can perceive the IP address of the users. The IP address is required to send the content to the user’s browser.
Please note that Google has its own privacy policies that are independent of ours. We assume no responsibility or liability for these policies and procedures. Learn more at http://www.google.com/intl/en/policies/privacy/.
6. Social Media Plug-ins
If necessary, we rely on our website on the basis of Art. 6 para. 1 sentence 1 lit. f DSGVO social plug-ins from the social networks Facebook, Twitter and Instagram to promote our research project. The underlying commercial purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for the operation compliant with data protection is to be guaranteed by their respective providers. The integration of these plug-ins by us is done by means of the so-called two-click method to protect visitors to our website in the best possible way.
a) Facebook
Social media plugins from Facebook may be used on our website to personalize their use. For this we use the “LIKE” or “SHARE” button. It is an offer from Facebook.
If you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and incorporated by him into the website.
By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are currently not logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the US and stored there.
If you are logged in to Facebook, Facebook can assign the visit to our website directly to your Facebook account. If you interact with the plugins, for example by pressing the “LIKE” or “SHARE” button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information will also be posted on Facebook and displayed to your Facebook friends.
Facebook may use this information for the purpose of advertising, market research and tailor-made Facebook pages. For this purpose, Facebook uses usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed on Facebook, to inform other Facebook users about your activities on our website, and to provide other services related to the use of Facebook.
If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your related rights and settings options for the protection of your privacy, please refer to the privacy policy (https://www.facebook.com/about/privacy/) of Facebook.
b) Twitter
Plugins of the short message network of Twitter Inc. (Twitter) may be integrated on our website. The Twitter plugins (tweet button) can be recognized by the Twitter logo on our site. An overview of tweet buttons can be found here (https://about.twitter.com/resources/buttons).
When you visit a page of our website that contains such a plugin, a direct connection is established between your browser and the Twitter server. Twitter receives the information that you have visited our site with your IP address. If you click on the Twitter “tweet button” while logged in to your Twitter account, you can link the contents of our pages to your Twitter profile. This allows Twitter to associate your visit to our pages with your user account.
We point out that we as the provider of the pages are not aware of the content of the transmitted data and their use by Twitter.
If you do not want Twitter to associate your visit to our pages, please log out of your Twitter account.
Further information can be found in the privacy policy of Twitter (https://twitter.com/privacy).
c) LinkedIn
Social media plugins (“plugins”) of the social network linkedin.com (“LinkedIn”), which is operated by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, may appear on our website.
When you visit a web page of our website that contains such a plugin, your browser establishes a direct connection to LinkedIn’s servers. The content of the plugin is transmitted by LinkedIn directly to your browser and integrated by this into the website.
By integrating the plugins, LinkedIn receives the information that your browser has accessed the corresponding page of our website, even if you do not have a LinkedIn account or are currently not logged in to LinkedIn. This information (including your IP address) is sent from your browser directly to a LinkedIn server in the United States and stored there.
If you’re logged in to LinkedIn, LinkedIn can associate the visit with your LinkedIn account. For information on the purpose and scope of the data collection and the further processing and use of the data by LinkedIn, as well as your rights in this regard and setting options for the protection of your privacy, please refer to LinkedIn’s privacy policy.
7. Affected rights
You have the right:
in accordance with Art. 15 DSGVO, to request information about your personal data processed by us. In particular, you can provide information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right to rectification, deletion, limitation of processing or opposition, the existence of a The right to complain, the source of their data, if not collected from us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;
pursuant to Art. 16 DSGVO, to demand the correction of incorrect or completed personal data stored by us immediately;
in accordance with Art. 17 DSGVO, to require the deletion of your personal data stored by us, except insofar as the processing for exercising the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest
or required to assert, exercise or defend legal claims;
in accordance with Art. 18 DSGVO to demand the restriction of the processing of your personal data, as far as the accuracy of the data is disputed by you, the processing is unlawful, but you reject their deletion and we no longer need the data, but you to assert, exercise or defense of legal claims or you have objected to the processing according to Art. 21 GDPR;
pursuant to Art. 20 GDPR to receive your personal data provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible;
pursuant to Art. 7 para. 3 DSGVO your once granted consent to revoke against us at any time. As a result, we are no longer allowed to continue the data processing based on this consent for the future, and
according to Art. 77 GDPR to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our office.
8. Right to object
If your personal data are based on legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO are processed, you have the right to file an objection against the processing of your personal data in accordance with Art. 21 GDPR, as far as there are grounds for doing so,
arising from your particular situation or the opposition directed against direct mail. In the latter case, you have a general right of objection, which is implemented by us without specifying any particular situation.
If you would like to exercise your right of revocation or objection, please send an e-mail to info@transfermedia.de
9. Data Security
We use the popular SSL (Secure Socket Layer) method within the site visit, in conjunction with the highest level of encryption supported by your browser. In general, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we’ll use 128-bit v3 technology instead. Whether a single page of our website is encrypted is shown by the closed representation of the key or lock icon in the lower status bar of your browser.
We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.
10. Aktualität und Änderung dieser Datenschutzerklärung
This privacy policy is currently valid and is valid as of October 2022.
As a result of the further development of our website and offers thereof or due to changed legal or official requirements, it may be necessary to change this privacy policy.